The Creative Power of Metaphor, 29th – 30th March 2019 at Worcester College, Oxford, UK

The Creative Power of Metaphor


29th – 30th March 2019 at Worcester College, Oxford, UK

Join us for a 2-day conference on the nexus between Metaphor, Linguistic Diversity, and Creativity.

The conference will be structured around four themes. Each theme will be introduced in a keynote lecture, and developed in a panel discussion.

  1. Metaphor and Linguistic Diversity

Keynote speaker: Lera Boroditsky 

  1. Metaphor and Emotion

Keynote speaker: Zoltán Kövecses

  1. Metaphor and Communication

Keynote speaker: Gerard Steen

  1. Metaphor and Creativity

Keynote speaker: Rachel Giora

Call for Panel Participation

Each panel is designed to explore issues raised by the preceding lecture, elucidating current thinking on areas relevant to the theme, and debating matters of controversy. We invite expressions of interest in participation. Your submission should include the following:

  • The panel in which you wish to participate
  • Your name, affiliation and, if relevant, the URL for your web profile
  • What you consider to be the most burning questions concerning the theme (max. 150 words)
  • Your relevant expertise and research (max. 150 words)
  • Your main relevant publications.

Call for Poster Presentations

We invite abstracts (max. 300 words) for poster presentations that are relevant to one or more of the four themes of the conference. Your abstract should include the following:

  • The theme or themes of the conference your poster will address
  • Your name, affiliation and, if relevant, the URL for your web profile
  • Your relevant research
  • Your research methods
  • Your findings and/or theoretical advances.


We welcome submissions from early career researchers to the panels and posters.

Please send submissions as email attachments to the following address:



Conference fee: £90

Reduced fee for students: £50

Registration will open in early November. Limited accommodation will be available.

The Organisers

Professor Katrin Kohl

Dr Marianna Bolognesi

Dr Ana Werkmann Horvat

The conference is part of the multi-institutional research programme Creative Multilingualism (, funded by the Arts and Humanities Research Council. Our research group is a large cross-disciplinary team of academics working on the nexus between linguistic diversity and creativity. The conference is being organised by Strand 1 of Creative Multilingualism: Embodying Ideas – the Creative Power of Metaphor:

We look forward to welcoming you in Oxford!


Research questions on the four themes include, but are not limited to, the following:

  1. Metaphor and Linguistic Diversity
  • What is the significance of linguistic diversity for metaphor theory?
  • How does linguistic diversity in metaphorical expression affect and interact with thought?
  • Is a unified metaphor theory that can account for the variability in linguistic data possible?
  • How are cultural differences actualized in metaphorical expressions?
  • Do truly universal metaphors exist?
  1. Metaphor and Emotion
  • What is the connection between metaphor and emotion? Is it systematic across languages?
  • Are emotions more likely to be expressed using figurative language?
  • Is there a correlation between expression of emotion and creative use of metaphor? If so, is this universal or culturally specific?
  • To what extent are metaphors that are used to express emotions universal? Is there a systematic difference by comparison with other areas of expression?
  • How does multilingual competence relate to the interaction between metaphor and emotion? Does the expression of emotions using figurative language differ depending on whether the speaker is using a native language or a non-native language?
  1. Metaphor and Communication
  • Is the use of metaphors favoured as a persuasive communicative device across languages or are there languages/cultures/cultural contexts in which metaphors are avoided for such a purpose? To what extent are creative and deliberate metaphors used in communication (e.g., in political speech) affected by cross-linguistic and cross-cultural variability?
  • Does the use of metaphor to change attitudes and opinions correlate with the conventionality/creativity of the chosen metaphors?
  • How and why does resistance to metaphor develop?
  • What is the role of figurative language use in multilingual settings and does this differ from such use in monolingual settings?
  1. Metaphor and Creativity
  • Is metaphor an area of language that offers more scope for creativity than other areas of language? Is any correlation universal or culturally specific?
  • What are the differences in understanding creative vs. non-creative figurative language?
  • How are creative figurative expressions perceived by speakers and listeners?
  • What constitutes a good metaphor in terms of creativity?
  • Are speakers of different languages creative in different ways in metaphor use?

“How language and image construct synaesthetic metaphors in print advertising” by Bologonesi & Lievers

How language and image construct synaesthetic metaphors in print advertising

Marianna Bologensi & Francesca Strik Lievers

Research in (multi-)sensory marketing suggests that engaging consumers’ senses is an efficient way to create effective advertisements. In this study, the authors explore how sensory cues are used in print advertising. In particular, they identify and describe print advertisements featuring instances of synaesthesia, that is, a metaphor by which properties of a given sensory modality are attributed to a concept that relates primarily to a different sensory modality. They propose that these advertisements can be classified based on the role played by the image and the text, as well as based on the way visual and linguistic elements interact. They also outline how their contribution can set theoretical groundwork for the design of new empirical research questions in cognitive sciences and marketing studies.

CALL FOR PAPERS: Metaphor across cultures and social spheres. Conference in Castelló de la Plana, 8-9 November 2018

CALL FOR PAPERS: Metaphor across cultures and social spheres. Conference in Castelló de la Plana – 8-9 November 2018

The V International Conference on Metaphor and Discourse will focus especially on the use of metaphor in a variety of modal manifestations across different cultures and social spheres. However, all aspects of metaphor in discourse are object of study and debate in the Conference. Following previous editions, the V International Conference on Metaphor and Discourse will be held at Universitat Jaume I (UJI), Castelló de la Plana (8-9 November 2018).

Contributions are encouraged on all aspects of metaphor and discourse studies, departing from the basic tenets of conceptual metaphor theory already set by landmark publications like Lakoff and Johnson’s (1980) up to the more recently emergent trends that deal with the study of metaphor across different types of discourse, modes of expression and thought.

Our aim is to bring together specialists and researchers involved in these research matters in order to discuss recent contributions to the field, as well as to open new debates about the relevance of metaphor in discourse with special emphasis on the following topics:

• Quantitative and qualitative methods for metaphor analysis in discourse

• Metaphor and cultural diversity

• Discursive, cognitive and communicative functions of metaphor

• Corpora and technology in metaphor analysis

• Multimodal and monomodal metaphor

• Metaphor in virtual domains

• New cognitive domains in science and technology

• Social relevance of metaphor (in Education, Ideology, etc.)

The following keynote speakers have so far accepted the invitation to participate in the conference:

Dr. Alice Deignan, University of Leeds

Dr. Charles Forceville, University of Amsterdam

Dr. Marianna Bolognesi, Oxford University

Contributions, either in English or Spanish, may be submitted as either oral presentations or posters. Oral presentations will be 20 minutes in length plus a 10-minute discussion. As for poster sessions, a suitable time will be reserved so that poster presentations receive due attention on the part of all the assistants. Abstract submission may be realized through an email to: Only abstracts between 600-700 words (including 3- 5 references and 3-5 keywords) will be accepted. The abstract must explicitly mention the aims or motivation, theoretical framework, method, (expected) results and conclusions of the contribution.

All submissions will undergo a double-blind peer-review process. Please, do not include the author’s name, email and affiliation in the abstract files.

Important Dates

20 July,  2018: Deadline for abstract submission (oral presentation and /or poster)

6  August 2018: Notification of acceptance/rejection

30 September 2018: Deadline for early bird registration and payment

8-9 November 2018: V International Conference on Metaphor and Discourse

14 January 2019: Deadline for full manuscript submission


GReSCA. Grup de Recerca en Semántica Contrastiva i Aplicada. Universitat Jaume I 

Departament d’Estudis Anglesos. Facultat de Ciències Humanes i Socials UJI

“Language and Psychotherapy – Knowledge Transfer Group”

We will be hosting a series of seminars relevant to the topic of language in psychotherapy and patient-centred communication. The aims of the seminars are to transfer knowledge that complements the development of professionals (e.g., academics, practitioners and post-graduate students) working in the field of counselling, psychotherapy, clinical psychology, nursing, psychology, education and other disciplines with an interest in the use of language in therapy and patient-centred communication. The seminars will be also reaching out to NHS staff and therapists working across all three sectors: voluntary, statutory and private.

The seminars will encourage collaborative work and the development of skills for language-based psychotherapy research, and also to develop greater awareness of person-centred communicative processes within the psychotherapeutic context.

ALL ARE WELCOME but spaces are limited. Please contact to reserve your place for the KE seminars. All seminars will take place at the University of Edinburgh, School of Health in Social Science, Teviot Place, Old Medical School, Doorway 6, Edinburgh EH8 9AG.

10th November 3-5pm, Room 4.01 “Second-language use in psychotherapy” by Dr. Lorena Georgiadou

19th December 3-5pm, Room 4.01 “Subjectivity in psychotherapy from a perspective of enlightenment and critical rationalism” by Prof. Matthias Schwannauer

 24th January 2-4pm, Room 4.01 “Power and narratives in psychotherapy” by Mr. Seamus Prior

16th February 4.30-5.45pm, Room 4.01 “Autoethnography: a ‘close up’ research approach” Dr. Jonathan Wyatt

 9th March 3-5pm, Room 4.01 “Phenomenology and minority experiences” by Dr. Billy Lee

 6th April, 3-5pm Room 4.01 “Metaphors in psychotherapy” by Dr. Laura A. Cariola

See you at the seminars!

Funded by the Researcher-Led Initiative Fund


Dr Vito Evola

Vito Evola

Affiliation: Universidade Nova de Lisboa

As a researcher, I’m responsible for the Multimodal Communication/Linguistics section of the BlackBox project, investigating performing arts from cognitive and ethnographic perspectives.

Previously, I did post-doctoral research on cognitive semiotics, metaphors, metonymy, gestures and epistemic stance at Humtec – RWTH Aachen University (Germany) with the Natural Media – Gesture lab, teaching Master’s courses in Media Informatics on “Media, Culture and Mind” and “Semiotics and Embodied Cognition in the Digital Age” from 2009-2014. I held a one-year FIIRD fellowship granted by the Foundation for Interreligious and Intercultural Research and Dialogue for research on multimodal cognitive semiotics in relation to religious and spiritual thought at the University of Geneva (Switzerland). I was also lecturer at the University of Palermo (Italy), where my doctoral training began, which was also conducted in the USA at the University of California-Berkeley (Linguistics) as visiting researcher and at Case Western Reserve (Cognitive Science) as visiting scholar.

Broadly, my research lies in the intersection of language, culture and cognition, focusing on multimodal cognitive semiotics and symbolic systems (e.g. religions and religious discourse; performing arts and literature) and the socio-anthropological aspects of conceptual blends. One special research interest of mine is on multimodal metaphors (speech, gesture, cultural artifacts) and how these might be applied in other domains such as in psychotherapy and forensic interviews in order to better understand the epistemic stance of the speaker and how it’s represented in “natural media” (voice, gestures, posture, gaze, etc.). In this sense, I adhere to an embodied and embedded view of the human mind following contemporary cognitive science.

Within the BlackBox research framework, I’m interested in investigating what dancers and other performers might be able to inform science about the relationship between body and cognition and creative processes in general.

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Dr Laura A. Cariola

Laura Cariola

Affiliation: University of Edinburgh

My research focuses on the intersection between language and clinical psychology, including both qualitative and quantitative research approaches a) to inform the development of policy guidelines and interventions to improve provision of healthcare, and b) to explore media presentations of mental health.

As a part of ongoing work that explores mental health in public and medical discourses, I have obtained a Research Fellowship at the Institute for Advanced Studies in the Humanities where I am focussing upon ‘Presentations of complex mental illness in media and medical discourses: A corpus‐assisted study’. Collaborators include academics across the College of Arts, Humanities and Social Sciences, such as clinical psychology, counselling and psychotherapy, anthropology, social work and medicine. My mentor is Prof. Matthias Schwannauer, Head of Clinical and Health Psychology at the School of Health in Social Science at the University of Edinburgh.

I am also the co-founding editor (together with Dr. Andrew Wilson) of the journal ‘Language and Psychoanalysis’. The ‘Language and Mind Network’ which aims to bring together individuals with an interest in the intersection of language and psychology, including psychotherapy, clinical psychology and the humanities, and thus to encourage dialogue and collaboration.

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