Excerpt: The anthropologist reader of When God talks back does not need to open the book to begin to collect information about what it is trying to convey, and how. By looking at the cover, feeling the pages in your fingers and, especially, glancing through the back cover, one quickly understands that this book, despite being written by an anthropologist, is not written as an “anthropology book” nor is it intended for only a disciplinary academic audience: the endorsements from newspaper reviews and famous neuroscientists, the thin, soon-to-be-brown airport bestseller paper, the mainstream publisher. . . . All these sensorial acknowledgements easily confirm our suspicion.