Abstract: Throughout the world there are over 200 sites that materialize the Bible, that is, sites that transform the written words of biblical scripture into physical, experiential attractions. These sites are definitively hybrid, integrating religion and entertainment, piety and play, fun and faith, commerce and devotion, pleasure and education. Religious studies scholars and anthropologists have published insightful works about selected sites, but no genre-wide analytical appraisal exists. In this article, I focus on how religiously committed visitors approach and experience these sites. Framed in a comparative register with research in religious tourism and pilgrimage studies, I propose analytical and methodological frameworks for the ethnographic study of Bible-based attractions.